Last updated: September 5, 2026

Who We Are

Lucerra ("we", "us", "our") operates lucerraclothing.com. This policy explains what information we collect from visitors and customers, why, and what your options are. Contact: lucerraclothing@gmail.com.

Information We Collect

Waitlist / contact form: If you submit the waitlist or contact form, we collect the email address (and any message) you provide. This is stored via our form processor, Netlify, and used solely to notify you about product launches and respond to inquiries.

Usage data: With your consent (see the cookie banner), we use Google Analytics to understand how visitors use the site — pages viewed, general location (country/city level), device type, and referral source. This data is aggregated and not used to individually identify you.

Cookies: We only set analytics cookies after you accept them via the cookie banner. Declining means no analytics cookies are set, though the site will still function normally.

How We Use Information

• To notify you when new products or drops launch, if you've joined the waitlist
• To respond to questions sent through the contact form or email
• To understand overall site traffic and improve the site

We do not sell your personal information to third parties.

Third Parties

We use the following services, which may process data on our behalf under their own privacy policies: Netlify (hosting and form submissions), Google Analytics (site usage analytics), and Instagram/TikTok (linked social profiles — visiting those platforms is governed by their own privacy policies, not this one).

Your Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal data. To make a request, email lucerraclothing@gmail.com and we'll respond as promptly as we can.

Data Retention

Waitlist and contact submissions are kept until you ask us to delete them or until they're no longer needed for the purpose collected. Analytics data is retained per Google Analytics' standard retention settings.

Changes To This Policy

If this policy changes, the "last updated" date above will change too. Significant changes will be reflected here directly.

Contact

Questions about this policy or your data: lucerraclothing@gmail.com.

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